Go Back to News & Press

Disney’s Cinderella for Charity Premiere in Belfast Attended by Director Kenneth Branagh

Posted on 27th February 2015 | Cinemagic NewsPress Releases

Kenneth Branagh will bring his new film Disney’s CINDERELLA to Belfast audiences for a Special Charity Premiere at 4.30pm at Movie House Cinemas, Dublin Road, Belfast on March 22nd, in aid of NICVA and Into Film

Kenneth Branagh says: “I am delighted to be able to come to Belfast to introduce the film before it opens at the end of March. Way back in 1989 I brought my first directorial film, Henry V, to Belfast and it is always exciting to come home to your home city to show your work. I am delighted too that this screening will benefit two fantastic charities, NICVA (Northern Ireland Council for Voluntary Action) and Into Film, a film education charity that puts film at the heart of the educational and personal development of children and young people”.

CINDERELLA follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella’s father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who mistreat her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an apprentice at the Palace, Ella finally feels she has met a kindred soul. It appears her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham Carter) steps forward and – armed with a pumpkin and a few mice – changes Cinderella’s life forever.

Tickets are £12 for adults and £8 for children (16 and under) with a family ticket (2 adults, 2 children) for £35. Tickets are available from NICVA ONLY.  Please see www.nicva.org/kenneth-branagh-cinderella-premiere for more details or personal callers at NICVA, 61 Duncairn Gardens, Belfast BT15 2GB. Mon-Fri 9am-4pm.

Cinderella will open in cinemas on March 27th 2015.

Cert: U (tbc), running time 113 mins.

Notes to Editors

Kenneth Branagh is President of NICVA, the umbrella body of charities in Northern Ireland. Since 1989 NICVA has been the beneficiary of a number of charity film screenings of Kenneth Branagh’s films.

Into Film
Into Film seeks to put film at the heart of children and young people's learning, contributing to their cultural, creative and personal development. Their UK-wide programme of learning through and about film provides 5-19 year olds with unparalleled opportunities to see, think, make and imagine. In Northern Ireland Into Film works in partnership with Cinemagic and the Nerve Centre in Derry/Londonderry.

For further information please contact:
For CINDERELLA queries and red carpet accreditation - Maureen Ryan on 01-6191122 or email Maureen.ryan@disney.com
For the Charities - NICVA and Into Film – Fiona MacMillan on 07767 250173 or email  f.macmillan@ntlworld.com

Cinemagic Patrons

  • Liam Neeson
  • Pierce Brosnan
  • Dermot O‚ÄôLeary
  • Terry George
  • Brian Cox
  • Lisa Henson
  • Suranne Jones
  • Julian Fellowes
  • Christine Bleakley
  • Seamus McGarvey
  • Ciaran McMenamin
  • Colin Farrell
  • Patrick Bergin
  • Ros Hubbard
  • John Hubbard
  • Gary Knell
  • Rachel Kavanagh
  • Aidan Power
  • Mark Huffam
  • Saoirse Ronan
  • Craig Doyle
  • Robbie Sheehan
  • Bruce Reynolds
  • Marc Mallett
  • Bronagh Waugh