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CINEMAGIC WINS BUSINESS INNOVATION AWARD

Cinemagic International Film & Television Festival for Young People has won a Business Innovation Award for Philanthropy for its activity in Los Angeles. The awards, run in partnership with UK Trade & Investment (UKTI) and BritWeek celebrate achievements in creativity and innovation betweenUKand Californian organisations.

Hosted in Beverly Hills, BritWeek celebrated outstanding achievements in 5 different categories, including Design, Technology Service, Provision, Philanthropy and Marketing and Communication.

The applications were judged by a panel of distinguished experts, including creativity guru Sir Ken Robinson, Jaguar Design Director Ian Callum and Walt Disney International Chairman Andy Bird.

Cinemagic Los Angeles has been running for two years offering young people from Northern Ireland,Republic of Ireland and Los Angeles the chance to view festival films and participate in film and television industry workshops and masterclasses. In February this year Cinemagic patron Pierce Brosnan hosted a special Q&A about the film industry for students in Pepperdine University as part of Cinemagic Los Angeles and young people also had the chance to meet highly acclaimed film music composer Hans Zimmer at Remote Control Studios and participate in workshops in Inner City Arts, The Jim Henson Company and HBO.

Distinguished TED Talk Speaker, Sir Ken Robinson, was the keynote speaker of the evening.

“The BritWeek UKTI Business Innovation Awards competition goes from strength to strength, said Fiona Francois, BritWeek Board member and Director of UKTI in the Western United States. “There is an enormous amount of innovation in bothCaliforniaand theUK, and the business relationship between us nurtures that creativity”.

"Cinemagic is extremely proud to have been nominated and to win a prestigious Business Innovation Award as a part of BritWeek 2012. I would like to extend my thanks to all of our Los Angeles partner organisations and loyal industry professionals that enable us to deliver high quality film and television related events for young people from all backgrounds, which create new and innovative opportunities for them and in turn helps to educate, motivate and inspire them said Joan Burney Keatings, Cinemagic Chief Executive”.

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Media inquiries:

BritWeek

Lauren Newhouse

lauen@ballantinespr.com

www.ballantinespr.com

About BritWeek

BritWeek organizes a program of events every spring in California, to highlight and celebrate the links between the GoldenStateand the United Kingdom. The program encompasses film & Television, music, literature, art, fashion, design, cuisine, retail, sport, science & technology, philanthropy and business links, and emphasizes creativity, innovation and excellence. For more information please visit www.britweek.org

About UK Trade & Investment

UK Trade & Investment (UKTI) is the Government Department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy-acknowledged as Europe’s best place from which to succeed in global business. For more information please visit www.ukti.gov.uk

About Sir Ken Robinson

Brilliant and humorous, Sir Ken Robinson is one of the world’s leading speakers. Videos of his famous 2006 and 2010 talks to the prestigious TED Conference have been seen by an estimated 200 million people in over 150 countries. His book The Element: How Finding Your Passion Changes Everything is a New York Times best seller and has been translated into twenty-one languages,