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Gentle Dental:Word of Mouth

February 2017

Cinemagic and Gentle Dental worked in collabiration over a year with local post-primary schools, primary schools, youth groups and patients to bring a bespoke brief to life in a fun, educational and informative way.

Adam Jaffa, Gentle Dental Care Belfast

"The Partnership with Cinemagic has had various business benefits. We have reached out to developing markets (teens seeking braces) in a new and unique way, new patient enquiries and sales which are tracked relative to our marketing have increased. The profile of the practice generally has
increased significantly with the press associated with the various projects and the Arts and Business award. The layered coverage has been broader and more dynamic than other marketing work we have undertaken which represents very good value for money for the practice." – 

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Gentle Dental tasked Cinemagic and its young filmmakers with exploring generational opinons on dental health around issues of identity and health and wellbeing. The creative project got everyone thinking about their dental health and how it effects ones future. The young people also developed documentary filmmaking skills and had the chance to work on a business brief uniting the worlds of arts and business.

The project was supported by the Arts & Business Northern Ireland Investment Programme

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Cinemagic is an award winning festival that embraces the magic of film, television and digital technologies to educate, motivate and inspire young people through film screenings, industry workshops, practical masterclasses, filmmaking projects and outreach activities.

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